The Civic. The car of the people. After 7 generations, it needed a redesign, along with an advertising campaign to do a little show and tell. Every great brand needs a form of identity, a look, a logo. So, we came up with the Civic Palindrome and supported the entire campaign with the tag "It'll reverse your thinking." There was no need to hide behind the car. It looked fantastic. So, we showed it. And used the Palindrome as a banner to begin an identity that's being used for all things Civic, 5 years later. In TV we hired 3 different directors to create 3 different looks, along with 3 solid tracks from up and coming bands to help the Civic get its grove back.
AD – Nathan Crow / CW – Camille Sze, Eric Helin