The logo of the Los Angeles Clippers, an NBA basketball team, featuring a basketball hoop and the letters LA in a stylized design.

With the new owner (Steve Ballmer) came a new logo and a new message… “It Takes Everything.” And it really did. Logos, outdoor, posters, bus shelters, digital and social all worked together to get the word out to the city of LA.

Graphic with the phrase 'It takes everything' in stylized white text on a black background, with the Los Angeles Clippers logo above and to the right.
Large promotional billboard on the side of the Staples Center displaying six Los Angeles Clippers basketball players in their team jerseys, with the phrase "It Takes Everything" above them and a palm tree in front of the building.
Large poster of Los Angeles Clippers basketball players displayed inside Staples Center, with a digital scoreboard hanging above and empty seats around.
Large banners featuring portraits of five Los Angeles Clippers basketball players hang inside the stadium. The arena displays the Clippers logo and advertisements along the perimeter.
A series of basketball-themed advertising billboards. The top billboard features a player in a Clippers jersey stretching his arm holding a basketball, with the text "Guts. Strength. Grit." and the Clippers logo. The middle billboard shows a group of
Billboard featuring five Los Angeles Clippers basketball players wearing white jerseys, with the text 'It Takes Everything' and the Clippers logo, promoting game tickets at clippers.com.
Large digital billboard featuring a basketball player in a Clippers uniform, holding a ball, with text that reads 'Commitment. Vision. Leadership. It takes everything.' The billboard promotes Clippers tickets at Clippers.com.
Two basketball players standing in Los Angeles Clippers uniforms with one holding a basketball, against a black background with motivational text.
A poster promoting a Los Angeles Clippers basketball game features a player dribbling the ball, with the words 'Discipline. Determination. Finesse.' and 'It takes everything.' The poster includes the Clippers logo and details to get tickets at clippe
Billboard advertising Clippers basketball games with three players in jerseys and the text 'Watch Clippers Here. Fox Sports Prime Ticket.'
An advertisement featuring a Los Angeles Clippers basketball player wearing a white uniform with the number 6, holding a basketball, and celebrating on a black background with text. The newspaper pages are visible alongside the ad.
A basketball player in a light blue Los Angeles Clippers uniform dribbling a basketball, set against a black background with motivational words. It is an advertisement for Clippers tickets, with the phrase 'It Takes Everything' and the Clippers logo.
A black background with white handwritten words related to qualities of a fighter, including discipline, determination, strength, grit, pain, trust, unity, and passion, among others. There is a small logo of the Los Angeles Clippers basketball team a
Facebook marketing layout for LA Clippers, featuring team members, game schedules, promotional content, and call-to-action to buy tickets.
A computer screen displaying a Facebook carousel advertisement featuring four basketball players from the LA Clippers team, with motivational captions and a link to purchase tickets.
Three social media posts for the Los Angeles Clippers featuring players in team jerseys, with basketball-themed backgrounds and slogans promoting tickets.
Digital banner for a basketball game featuring players from the Los Angeles Clippers with motivational words: 'GRIT,' 'HUSTLE,' 'DRIVE,' and 'FIND THE BEST SEATS'.
Digital banner promoting Los Angeles Clippers basketball team, displaying three images: players celebrating, crowd cheering, and a player in action, with words 'Commitment,' 'Pride,' and 'Passion'.
Digital banner with slogans 'It takes hustle,' 'It takes power,' and 'It takes heart.' Features basketball players in action and groups of young people, with a ticket purchase call to action.
A collage of sports-themed social media ads promoting basketball and basketball tickets from the Los Angeles Clippers, featuring players in action and team branding.
Digital banners promoting a Los Angeles Clippers basketball game, featuring players in white jerseys with the Clippers logo, and phrases like "It takes strength," "It takes hustle," "It takes leadership," and information about the game date and ticke