Epic Goods Package Design:
Epic Goods is BP’s exclusive line of snacks, drinks, and essentials—found only at ampm, Thorntons, and TravelCenters of America.
From concept to packaging, we designed an entirely new CPG brand that pops off the shelf, delivers bold value, and turns everyday stops into epic moments.
Here’s the style-guide we created to ensure consistency as the products continue to roll out, along with a video to pump up the team at BP.